MDF for resellers
The funds are there. Use them well.
For resellers and solution partners, MDF is a way to reach buyers you couldn’t fund on your own. This is how to get activity approved, run it properly and get paid.
Budget you don’t have to find. If you plan for it.
Many partners leave MDF on the table. Not because they don’t want it, but because the process feels like admin and the deadline arrives before the plan does.
The partners who use it well treat it like any other campaign. They plan early, keep it simple and collect the evidence as they go.
What works for resellers. And what doesn’t.
✓Do
- Ask your distributor or vendor what funds are available this period
- Propose activity with a clear audience and goal
- Get written approval before you commit any spend
- Collect proof while the activity runs, not afterwards
- Follow up every lead within days
- Share the results, even if they are modest
✕Don’t
- Spend first and hope to claim later
- Change the date, venue or format without re-approval
- Invite whoever is available instead of the right buyers
- Miss the claim deadline
- Use outdated vendor logos or messaging
- Promote a competitor’s products in funded activity
What a strong claim looks like. Keep it complete.
Invoices
Itemised costs that match the approved budget.
Evidence
Photos, screenshots, recordings or published content showing the activity ran as approved.
Audience data
Attendee lists or lead details, handled in line with POPIA.
Results
A short summary of meetings booked, opportunities opened and next steps.
We run it. You follow up.
We plan and run MDF-funded activity for resellers and solution partners, from roundtables and breakfasts to webinars and digital campaigns. We find and invite the right senior buyers, run the day and hand you the leads.
You get a complete proof-of-execution pack, so the claim goes through and the next approval is easier.
MDF questions. Answered.
How do I find out if I have MDF?
Ask your vendor channel manager or your distributor’s vendor team. Funds are often allocated per quarter or per campaign.
Can I use MDF with a marketing agency?
Usually, yes. Agency costs for an approved activity are commonly claimable, provided the invoices and proof are in order.
What if my event date changes?
Tell your approver before it changes and get the new date approved. Unapproved changes are a common reason claims are rejected.
Keep reading.
MDF explained
How MDF works, the cycle, the rules and why claims fail.
Read the guide →For vendors
Allocate MDF with a clear goal, set partners up to spend it well and measure pipeline.
Read the guide →For distributors
Manage vendor funds, activate resellers and report results vendors trust.
Read the guide →