Lead Generation
B2B lead generation: from market presence to qualified pipeline.
We turn attention into opportunities, capturing intent through webinars, surveys and LinkedIn outreach, and targeting named accounts through account-based marketing.
Leads are easy to find. Good ones aren’t.
Most lead programmes deliver volume and little else. Sales teams end up chasing contacts who were never going to buy.
We focus on intent and fit, so the people who reach your team are worth a conversation.
Lead Generation. Answered.
What lead generation services do you offer?
Webinars, research surveys, LinkedIn hunting and account-based marketing. Each is designed to find senior buyers who show real interest in your category.
What is account-based marketing?
You name the companies you want to win, and we focus activity on the decision-makers inside them. That can combine paid ads, sponsored content and direct outreach.
What is LinkedIn hunting?
Direct, personal outreach to the senior people you want to reach, through our own LinkedIn network of 116,875 curated connections. It’s relationship-led, not automated messaging.
How do surveys generate leads?
A well-designed survey gives senior people a reason to share their priorities and challenges. You get market insight and a list of engaged respondents who have told you what matters to them.
How do you qualify leads?
We agree the target profile with you upfront: industry, company size, seniority and role. Leads are checked against that profile before they reach your team.
Do you work outside South Africa?
Yes. Most of our work is in South Africa, and we also run campaigns across the rest of Africa for brands with regional targets.
Can lead generation be funded through MDF?
Often, yes. Many vendors and distributors use market development funds for this kind of activity. Our MDF guides explain how to plan it and get claims paid.
How do you report on results?
You get regular reporting on activity, responses and leads delivered, with the detail your sales and channel teams need to follow up quickly.
Let’s talk about lead generation.
Tell us who you need to reach and what you want to achieve. We’ll recommend an approach that fits your market.
Real relationships. Real results.
Publishared is the kind of partner who not only shows up and delivers, but one you genuinely enjoy working with. The impact speaks for itself – strong audience engagement and meaningful client acquisition results.
The Publishared team quickly became an extended arm of the Trend Micro team, and the entire day was so well organised that once we were introduced to our key target market, all we had to focus on was networking with these senior new connections. These types of engagements are key to forging future collaborations with our customers.
The Publishared team pulled together an excellent event for us on a very short timeline. We had strict requirements around the attendee list from key partnering vendors, and the team took that seriously and delivered. It’s the kind of partnership that makes you want to do more of these, together.