Partner with TechCentral
Partner with TechCentralPartner with TechCentral, where South Africa’s technology leaders follow the industry.
Publishared is the exclusive sales arm of TechCentral. We help brands build credibility and trust with South Africa’s senior business and technology decision-makers, through the publication they already rely on.
Visibility is easy to buy. Trust isn’t.
TechCentral is trusted by 57.3% of its audience, against 20.4% for its nearest competitor. That trust is what makes a partnership valuable: your brand sits alongside independent journalism that South Africa’s technology leaders read every week.
60% of readers engage weekly or daily, so a partnership builds familiarity steadily, with the people who sign off on technology decisions.
One platform. Many ways in.
Content showcasing
Your expertise published as clearly identified partner content on TechCentral, and shared through its newsletters and social channels.
Find out more →Executive profiling
Put your leaders in front of the market with a profile that shows how they think and what they stand for.
Find out more →TCS+ podcasts
A recorded conversation with your executives, published on TechCentral’s partner podcast series.
Find out more →Portal sponsorships
Sponsor a dedicated TechCentral portal on the subject you want your brand to be known for.
Find out more →Display and newsletters
Keep your brand in front of senior readers across TechCentral’s website and newsletters.
Find out more →Events
Roundtables and breakfasts for brands already partnering with TechCentral on digital campaigns.
Find out more →Partnering with TechCentral. Answered.
What does partnering with TechCentral involve?
A planned programme on TechCentral that builds your brand’s credibility with senior decision-makers. Depending on your goals, it can combine content showcasing, executive profiling, TCS+ podcasts, portal sponsorships, display and newsletters, and events.
How is Publishared connected to TechCentral?
Publishared is TechCentral’s exclusive sales arm. We plan, sell and manage commercial partnerships on the platform, so you deal with one team from the first conversation to the final report.
Who reads TechCentral?
Senior business and technology leaders. 78% of readers are senior leaders or managers, 36% are MDs, CEOs or business owners, and 88.7% are tertiary educated. TechCentral reaches 440 000 unique visitors.
Can we buy editorial coverage?
No. TechCentral’s journalism is independent and never for sale. Partner content is clearly identified, and that separation is exactly why readers trust the platform, and why your brand benefits from being there.
Where should we start?
Most partners start with content showcasing. It builds credibility over time and gives everything else, from podcasts to events, something to build on.
How does TechCentral help with AI search?
AI assistants and search engines lean on trusted publications when they answer questions. Content on TechCentral puts your expertise on record in a source those tools already rely on.
Can we host events with TechCentral?
Yes, for brands already partnering with TechCentral on digital campaigns. Roundtables and breakfasts work best once guests already know who you are.
How do we measure the partnership?
You get reporting on reach, readership and engagement for each activity, so you can see how the partnership is building your presence with the right audience.
Let’s build your place on TechCentral.
Tell us who you need to reach and what you want them to think of you. We’ll recommend a partnership that fits your goals.
Real relationships. Real results.
Working with the TechCentral and Publishared team feels like a true partnership. They bring openness, flexibility, and real intent to every brief. They listen properly, explore every possibility, and put genuine thought into turning ideas into strong, workable outcomes.
The TechCentral and Publishared team make things easy. They’re professional, reliable, and great collaborators, and they consistently deliver high-quality content that aligns with our goals. TechCentral remains a credible platform for connecting with South Africa’s technology decision makers.
Publishared is the kind of partner who not only shows up and delivers, but one you genuinely enjoy working with. The impact speaks for itself – strong audience engagement and meaningful client acquisition results.