Brand Awareness
Brand awareness: be recognised before you’re introduced.
The brands that win are the ones decision-makers already know. We build your presence where senior buyers spend their attention, so familiarity works for you long before sales gets involved.
Unknown brands start every deal behind.
When a buyer has never heard of you, your sales team spends the first meeting explaining who you are. When they already recognise you, that meeting starts with their problem.
Brand awareness closes that gap, steadily and in the right environments.
Brand Awareness. Answered.
What does brand awareness involve?
Placing your brand in front of the right audience, consistently, over time. That can include display advertising, sponsorships, newsletters, social and content across trusted business technology channels.
Who will see our brand?
Senior business and technology leaders. 78% of TechCentral’s audience are senior leaders and managers, and 88.7% are tertiary educated, so your budget reaches the people who make or influence buying decisions.
Why not just run broad digital ads?
Broad ads reach a lot of people and few of them matter to you. Placing your brand in a trusted business publication lends it credibility and reaches decision-makers in context.
Which channels do you use?
We plan across TechCentral’s website, newsletters and social channels, including 45 000 LinkedIn followers, plus the wider Publishared network. The mix depends on your audience and goals.
How long should an awareness campaign run?
Awareness is built through repetition. We recommend at least a quarter, and ideally the full year, so your brand is present when buying cycles begin.
Can awareness work alongside other solutions?
Yes, and it works best that way. Awareness warms the market for thought leadership, events and lead generation, so each of those performs better.
How do you report on awareness?
You get regular reporting on impressions, reach, clicks and engagement across channels, with commentary on what’s working and what we’d adjust.
How do we start?
Tell us who you need to reach and what you want them to think of you. We’ll come back with a recommended approach.
Let’s talk about brand awareness.
Tell us who you need to reach and what you want to achieve. We’ll recommend an approach that fits your market.
Real relationships. Real results.
Publishared is the kind of partner who not only shows up and delivers, but one you genuinely enjoy working with. The impact speaks for itself – strong audience engagement and meaningful client acquisition results.
The team brings a unique combination of professionalism and energy that makes every engagement both effective and enjoyable. Their ability to attract high-calibre delegates and create meaningful connections has been a major factor in the success of our initiatives. Publishared has become a trusted partner in helping Workday share our story and engage the right audience in the South African market.
Publishared goes above and beyond! Passionate, motivated, and dedicated at the highest calibre. Cannot recommend Publishared enough.