Content

The CIO didn’t Google you. She asked ChatGPT. And you weren’t in the answer. This is not a hypothetical. Research from 6sense suggests that a large majority of B2B buyers now use a large language model during their buying journey – not as a novelty, but as a primary research tool. They ask it who…

LinkedIn outreach works. It works far better when the buyer already trusts you. Here is the full playbook for B2B tech lead generation in 2026, and the step most South African tech teams skip.

Every year, technology vendors set aside Market Development Funds (MDF) for the partners who sell on their behalf. It’s one of the most underused levers in the South African channel, not because the funds aren’t real, but because too much of it gets spent on activity that never gets seen, never gets proven, and never…

Forbes’ 2026 World’s Most Influential CMOs list made a distinction worth sitting with. The report draws a hard line between visibility and influence – noting that showing up everywhere, posting daily, dominating the trade press, might win attention, but it rarely moves a balance sheet. Visibility and influence look similar from a distance. They are…

Market development funds go unspent or unproven because nobody in the channel owns them.

The launch of the new studio follows a year of readership growth and rising advertiser demand.

A consistent publishing footprint on trusted platforms is how brands become the AI’s answer.

If your goal is to reach senior business readers – not just clickbait-fuelled anonymous traffic – you’re in the right place.

In an age when headlines are engineered to shock and algorithms reward sensation, real journalism is more valuable than ever.

The publication, which continues to achieve record readership numbers, is being acquired by Publishared.