Content
Measuring the success of digital marketing
As consumers move increasingly online, digital marketing has become a cornerstone of business success.
Read MoreThought leadership: stand out from the crowd
Thought leadership has become a critical part of any effective marketing strategy.
Read MoreHow to prioritise digital marketing goals
Refining your strategy as a matter of course will help your business stay ahead of the curve and reach its goals more easily, writes Publishared’s Michelle Losco.
Read MoreBuilding a SMART digital strategy, part one
Formulating an effective digital marketing strategy is key for any organisation that wants to flourish in today’s digital times. A well-thought-out, cleverly executed strategy can help companies achieve their desired goals, including driving brand awareness, growth, and revenue, and improving their customer experience. So how does a business go about developing a digital marketing strategy?…
Read MoreHow marketing techniques have changed in a digital world
Digital marketing strategies have become essential to businesses, says Publishared.
Read MoreYour sales future is zeros + ones
If the prediction, that “by 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels” is correct, we need to start transforming our businesses today – and fast.
Read MoreSales enablement
Sales enablement is fast becoming a science… Like any good scientific paradigm, we run the tests, measure the outcomes, rinse and repeat. Measurable, predictable, repeatable results. And that requires strategy and planning.
Read MoreLinkedIn could drastically impact your sales success
If you know how to use it, LinkedIn will change the way you do business.
Read MoreLinkedIn marketing: How to make it work
I’ll show you how to set up a profile for your business to maximise the LinkedIn opportunity, and will highlight things like how to target prospects through the platform’s features, and how to groom a professional network.
Read MoreBuilding trust through content marketing
Content marketing is about more than building a brand and connecting with customers. Sure, it’s about telling a story, and offering information on your product or service, but deep down it’s about more than this – the brands that do content marketing really well, are those that build trust with their customers. And with content…
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