Content

The vast majority of businesses today are trying to harness the benefits of content marketing, yet only a small fraction are confident that their efforts are successful and productive. Even worse, about half their content is entirely unused, unread and unwanted. How can this be? If you think about the fact that only a few…

Marketing campaigns often start well and attract good leads. However, this the easy part. Keeping those leads happy while guiding them through the path that leads to the sale is the hard part, particularly if your sales cycle is a long one. Don’t make the mistake of bombarding potential customers with content and disturbing them…

In the early days of social media, many brands spent their time getting as many ‘likes’ as they could, creating dialogue around their products or services, and pushing special offers. However, savvy B2B marketers bided their time, waiting to see how it would all play out in terms of social media and technology, and what…